Privacy Policy – SUP Prague
At SUP Prague, we are committed to protecting your personal data and your privacy. This Privacy Policy explains how we collect, use, and store your information in accordance with the General Data Protection Regulation (GDPR).
1. Who We Are
SUP Prague
Operated by: Samuel Peška
Business ID: 04926340
Address: Podolské nábřeží 11a, Praha 4 – Yacht Club CERE
Email: supprague@gmail.com
Website: www.supprague.com
What Personal Data We Collect
We collect data in two main ways:
Directly from you (e.g. through booking or contact form)
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Full name
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Email address
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Phone number
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Event details (group size, preferences)
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Country or city of origin
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Consent for photos or marketing
Automatically (when you visit our website or see our ads)
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IP address and browser info
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Device type and location (approximate)
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Pages visited, time on site, clicks
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Referral source (e.g., Facebook, Instagram, Google)
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Data from cookies, Facebook/Meta Pixel, Google Analytics, and similar tools
Why We Collect Your Data
We collect your data to:
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Process bookings and provide great experiences
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Communicate with you (before, during, and after your activity)
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Improve our website and services based on your behavior
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Run ads on platforms like Meta, Instagram, or Google
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Retarget you with relevant offers (only if you agree to marketing cookies)
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Send you occasional email offers if you opt in
Cookies and Tracking Tools
Our website uses cookies and tracking tools (Meta Pixel, Google Analytics, etc.) to:
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Understand how people use our website
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Show personalized ads to users who visited our site
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Measure how well our ads perform
You can manage your cookie preferences anytime via your browser settings or cookie banner.
Important: We only use marketing cookies and tracking if you agree via the cookie consent banner on the website.
Legal Basis for Processing
We only process your personal data if we have a legal reason to do so:
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Consent (e.g. subscribing to newsletter, accepting cookies)
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Performance of a contract (e.g. booking an event)
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Legitimate interest (e.g. improving service, analyzing traffic, promoting events)
How Long We Keep Your Data
We keep your data only as long as necessary:
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Contact/booking data: max 3 years
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Analytics & cookies data: based on tool-specific retention (e.g. Google Analytics 14 months)
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Photos/videos: only if you give us explicit consent
You can always request deletion earlier – see Section 8.
7. Who Has Access to Your Data
We do not sell your data. We may share it only with:
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Marketing and analytics platforms (e.g. Meta, Google)
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Our trusted booking and email tools (e.g. email provider, web host)
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Guides and event organizers (only info needed for your tour)
All third parties must comply with GDPR and sign data protection agreements.
8. Your Rights
Under GDPR, you have the right to:
✅ Access your personal data
✅ Correct any inaccurate info
✅ Delete your data (“right to be forgotten”)
✅ Withdraw your consent at any time
✅ Object to data processing
✅ File a complaint with your local Data Protection Authority
Data Security
We use industry-standard security measures to protect your data, including encrypted connections (SSL), limited access, and regular audits.
Updates to This Policy
We may occasionally update this policy to reflect legal changes or improvements to our services. The latest version will always be available on our website.
If you have any questions, just reach out to us.
Thank you for trusting SUP Prague.